After failed attempts in 1995 and 2007, US-EU trade talks will launch again this year. Why the third time may be the charm.
For Transatlantic Trade, This Time Is Different
In the past, U.S. and European negotiators have tried and failed to create a unified transatlantic market. But the trade talks that President Obama announced this month have a much better chance of succeeding, thanks to a greater need for economic growth on both sides, the threat of China’s illiberal economic behavior, and the desire to give U.S.-European relations a new purpose.




